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After completing the project, please answer the following questions:

What insights surprised you the most?

  • Almost nobody uses our website at weekends :p

What made you smile during this analysis?

  • We can see AI Search results

What did you find confusing or challenging?

  • There is no sorting by column. To check least visited pages we needed to click "Load More" a couple of times and each time wait for a load.

What recommendations do you think would have the biggest impact?

  • There is a small amount of analytics available, should be expanded to be competitive with 3rd party services

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